Tips For Promoting Your Event
Being an event is never easy as you must come up with creative ways of promoting your business to attract a lot of people to your event. Below are some of the tips that can help you promote your event across a variety of platforms to drive a stronger audience to your next event. You need to choose the right social media platform. Make use of the best techniques while promoting your event in social media to attract a lot of people to your event. Concentrate on uploading pictures and videos with promotional messages about your event since these appeal to a lot of social media followers. A lot of social media users will prefer to watch a short clip than to read a long paragraph. You need to ensure that those planning to attend the event get a chance to take and share their photos to help widen your events to a larger group. Have hash-tag specific for your event which other people planning to attend can share in Facebook and Instagram.
Make use of FOMO (Fear of missing out) which is a an influential event marketing tool to promote your event. People would not like to be left out as the rest of your attendees share memorable moments from the event. Consider hiring a prime influencer to appeal to your audience that they need to be at the event. Other people who will be present in your events such as sponsors, speakers and service providers should also promote the event in social media. The service providers that you hire will benefit from the success of your event, and that means most of them will go out of their way to promote the event without charging you for every individual post they make in social media. You need to engage your audience through contests and games as this will help you attract more people. Creating games and contests are one way of keeping the audience excited before the main event. Provide your target audience with a valid and valuable reason to share and discuss your event online. Ensure that those share about your upcoming event are rewarded through free tickets, discounts to encourage more people to share.
You should always engage online users by posting all the year round even when you have no upcoming event that you are advertising. Ensure you interact with your followers even when not planning an event to ensure that when you have an upcoming event, you already have an established relationship that makes promoting your event easier.Send emails to those that have attended your previous events since they already know the standards of your event. Have a landing page where those planning to attend the event can check for more details about the event and purchase tickets. The landing page should be easy to access by use of mobile phones for people to access it once the link is shared.