There are 1 billion people using Instagram every month, and the number has grown in recent years. Research indicates that the number can increase to more than 1.2 billion by the end of 2019. Instagram massive market means that it is an ideal place for any market to work their magic. Instagram allows the marketers to reach out to potential customers and also expand their brand through targeted marketing. To effectively market using Instagram, you will more than just using a few paid ads now and then, and you can only enjoy success when you have a comprehensive strategy. Here are some helpful ideas that you need when marketing on Instagram.
The first step when using Instagram t market is determining your target audience. Learning your target audience is essential especially in the case of online marketing campaigns, including social media and Amazon. Learn more here. Studies have shown that almost half of Instagram users are in the age range of between 18 and 29 years, and one is thus set up for success if their target audience fits within this age range. It is also possible to benefit from Instagram marketing even when one is targeting different age ranges, but this will need one to leverage their efforts with other social media platforms such as Facebook and Twitter. One will need to make use of Instagram insights to learn more about their target audience and also discovering how Instagram users are responding to your content.
Defining your target audience is one thing, but learning what they are saying about your industry or brand is another. One not only needs to find out what the target market is saying but it is also vital to check the hashtags the customers are using and content that has proved popular in your niche. However, do not become too salesy, considering that this can be an immediate turnoff especially when one is utilizing paid Instagram ads. You will need to hear what your customers are saying and even chat with them.
One also needs to ensure that they post at the right time. Research has indicated that most Instagram users are active between 7 and 9 PM. The best time to post new content on your Instagram profile is during the off hours such as lunch break, between noon and 3 PM, and evenings, between 5 and 8 PM. One can also expect more post engagements when they post in the middle of the week.
Hashtags are the heart of Instagram, considering that this is what helps users to find each other. Using the right hashtags makes your content visible. One also needs to determine the niche hashtags for their industry by carrying out research on their own Instagram or with the use of a tool like Postplanner.